How it all began

To the Founderstory

Kickstarter video 2019

How it all started!

Shipping Weekend

The first backpacks got shipped

To the shipping weekend

Why a reflective backpack?

Riding a bike can be very dangerous, especially in big cities like Hamburg.

For this reason, the entire surface of both the backpacks and the fanny packs are equipped with a fully reflective material.

With the additional light source, you are more visible to motorists and you get through your everyday life safer.

You want to learn more about our goals? Here you can learn more about our reflective backpacks and fanny packs.

Our Values


Why safety is important to us? Here's a quick example: in 2019, 87,253 accidents involving bicycles occurred in Germany alone, according to the Federal Statistical Office. Especially in the evening, both the footpath and the bicycle path become a risk factor. With our reflective backpacks and fanny packs, we want to get you through your everyday life safer and well seen!


We consciously focus on high quality in the choice of our materials and use only robust and durable materials to provide more sustainability in the fashion industry. With our backpacks and fanny packs we want to counteract the fast-moving consumer behavior and are consciously embarked on a path that is separate from short-lived and seasonal fashion.


With enthusiasm and ambition create great! From the Luminant Bag with its reflective surface and a sophisticated compartment system emerged a team of eight with diverse and creative ideas. Each individual is driving the OAK25 journey forward day by day through their ideas. We do not stand still but work to make your life smarter and safer!







Business Development Manager


SEO & Customer Service




Content Creator


Marketing & Communication


Social Media Marketing


We are far from the end of our journey!

The last year was just awesome! We are looking forward to the new year and the continued journey with OAK25. With a cool team, a lot of discipline and a good portion of fun, we are far from being finished.


We are Hiring!

You want to work in the OAK25 team? Here you can find all open positions! We look forward to hearing from you.

To the jobs